Social media is a powerful, yet highly misunderstood marketing tool for businesses. While some don’t believe it matches the niche of their business, others simply think it’s a waste of time. You’ll probably find that the schools of thought surrounding either of those options are incorrect. There is opportunity for practically every business and industry in the social space, and if the right approach is taken it will work wonders in creating brand awareness and evoking a sense of trust with your consumers.
Social media has evolved at a rapid rate to become the primary online activity for users of all ages, all over the world… many of whom are using it for their own businesses or to familiarise themselves with products and services offered by others. It’s difficult to encapsulate the enormity of social media’s influence without some commanding data, which is why we think you need to watch this video from Buzzz Social Media as it summarises the power of social quite aptly using some revealing statistics.
What Will Social Media Do For My Business?
Your business may already exist within the online space via your website and perhaps you’ve implemented inbound marketing techniques to help people find you. But that web representation is only a one-dimensional version of what your business does, who you are and how you intend to help people solve an issue or satisfy a need.
Social media creates that additional space for you to show your human side as a business at the same time as creating brand awareness. Even corporates need to find an area where they can appear less formal and more approachable, because it’s here that they can help evoke a sense of trust with their consumers. Here you can have conversations with your audience; you can engage, learn, educate and incite further awareness. Using social media for business is not only essential for your consumers to find out more about you, it’s also the easiest way for you to learn more about your consumers. And ultimately… that’s where you need to be to ensure that you’re always offering them exactly what they want.