Establishing a web asset demands plenty of work and ingenuity. As a savvy CEO, however, you know that just putting your firm out there does not mean your work is done. Attracting clients to your website or social pages requires a whole new skill set, and the most effective tool in the kit is search engine optimization for business, or SEO.
SEO: An Affordable Way to Amplify Your Assets
Search engine optimization for business is a fairly simple concept that typically produces big results. The object is attracting online visitors to your pages so they see what you offer and the value your goods or services represent. A few well-placed keywords and phrases empower your SEO.
For example, if you were a jewelry engraver, you would want to ensure that keywords like “jewelry,” and “engraving” plus the phrase “jewelry engraving” are mentioned on appropriate website pages. To attract local customers, you would also include geographic keywords that pinpoint your city or coverage region.
Search engine bots hone in on these phrases, and when a potential customer launches a search using your keywords, your business appears in the search results. Successful SEO means a higher ranking on Google and other search pages and drives interested customers directly to your business.
Effective SEO Yields Exponential Business Benefits
This isn’t to say that all your business content should consist only of keywords and phrases. Quality text that is interesting and informative is critical to your SEO success. Valuable content impresses customers, and they are likely to discuss it with their friends.
When properly done, SEO boosts your online influence significantly. When your visitors share what they have learned about your business in their social networks, they spread the good word about your company, marketing your brand across a multitude of online channels free of charge.
Carving A Sharp Competitive Edge
Say that you have a flower shop where you sell the most creative arrangements and the freshest, most exotic flowers in town. SEO is an effective way to broadcast your competitive edge. Emphasize what you do best with descriptive keywords like “freshest,” “creative” and “exotic” in addition to “flowers.” Customers will catch onto these brand differentiators and share them with others through such social networks as Facebook, Twitter, LinkedIn, and Google+.
Back Link: The Secret SEO Weapon
SEO pros also place links to your web assets on authoritative, trustworthy sites. This opens more pathways that lead interested prospects to your products and services. Because they trust the host page where your link appears, they are likely to trust in your brand and do business with you.