Current Trends In Websites 2014
As with the changes in fashion, whether you want to keep up with them or not, other people will. They will change and adapt with the times to stay in tune and up to date. The same applies to websites. You can choose to ignore the evolution of the web, but it happens with or without you. Unlike certain fashions, web trends are identified with the intent of improving usability for consumers. By staying up to date with web trends, your users see that you’re actively trying to offer them the best and most current experience possible, which instills feelings of trust and gratitude in them.
Here are a few of the current trends in websites for 2014. By 2015, we might already be working towards further developments and improvements… and that’s okay. It doesn’t mean that you have to completely overhaul your site every year, just that you should allow for tweaks and changes where the outcome is a positive user experience for your audience.
1. Responsive Is Here To Stay
Responsive websites adjust their size, layout and appearance in accordance with the device being used to view them. By detecting the screen resolution of the device, responsive websites allow web owners to offer a seamless experience to users using one website, instead of via a desktop version and separate mobi-site. This has changed the way websites are being developed and is already a stalwart feature with new websites, due to the vast number of devices being used to surf the web today.
2. Clean Design
Gone are the days of cluttering up websites with adverts, CTAs and imagery. Whilst imagery is still a major drawcard as many users appreciate aesthetics and visual aids, one or two carefully chosen images or graphics are used per page as opposed to a flurry of fantastical design pieces. Clean, simple and elegant designs helps users find what they’re looking for without getting distracted, which can only drive them to convert much easier too.
3. Minimal Navigation
While we are used to loads of navigational items that cover all aspects of company history, visions and values, things are becoming simpler as time goes on, with additional information available on request. Navigational items are fewer and more general, with minimal items in each dropdown too, still offering the ability to dig deeper if one desires. Encapsulating information in less space is difficult, but not impossible. It’s all about underlining what’s really important to the user and making sure they’re offered that information without all the associated clutter.
At the end of the day, staying current is important in the ever-changing world of the web. Standing out is essential, as is making the right kind of impact on your audience.