The biggest companies in the world are refocusing their efforts on mobile websites. Google, Facebook, and Twitter round out some of the most popular services with websites specialized for mobile devices, but many companies and organisations have yet to make the switch.
Apple revolutionized the smartphone industry with the original iPhone, but in a world filled with mobile devices, it’s easy to forget that the modern smartphone is only seven years old. Many business owners don’t yet appreciate mobile’s opportunity for growth, which is why you should push your business ahead of the curve and create a mobile friendly website.
1. Mobile Is Everywhere
Last year, Forbes reported that smartphones and tablet computers had a combined 80 percent market share with 1.24 billion devices shipped in 2013. Even though consumers don’t typically upgrade their desktop and laptop computers every two years like they do with smartphones and tablet computers, it’s obvious that mobile devices will play an important or even dominant role in online commerce in the years ahead.
2. Standard Websites Look Horrible on Smartphones
When was the last time you tried to read a standard website on your smartphone? The text was probably microscopic, pictures and videos slowed the page load to a crawl, and links were all but impossible to click. If customers visit your site and can’t immediately access certain features, they’ll leave for a competitor’s mobi site in a heartbeat. Once they start shopping at other stores, you’ll need to work even harder to earn their business once again.
3. Mobile Users Are Spending More Money
You might be surprised to learn that mobile users are spending more money than ever before. In an era dominated by free apps, mobile commerce is up, and online marketing firms are spending billions targeting mobile users. The average tablet owner makes far more than the median income, so mobile users represent the retail industry’s single largest growth opportunity.
4. Less Competition
Still don’t know if you should create a mobile website? Your standard website for desktop and laptop users will continue to look fine on those devices, but it won’t function properly on mobile devices. The sooner you make the switch to a mobile friendly website, the better — you’ll attract new customers, and they’ll quickly associate your mobi site with online shopping. Instead of hundreds of competing websites, you might have to compete with only a few dozen.
5. A Unified Web Design
Don’t make the mistake of maintaining multiple websites. You’ll run into more issues, and you’ll pay twice the normal rate. Our website design services will make your website completely functional and beautiful on every device from smartphones up to large screen televisions.