Increase Revenue With No BS Marketing
There isn’t a business out there that doesn’t want to increase revenue. Making use of marketing tactics to help you on the way, if done correctly, creates the ideal portal of engagement and platform for reach right into the hearts and minds of your audience.
Of course, there are many agencies – small and large – offering you the world for a substantial portion of your turnover. They might be spouting endless creative ideas, requesting hours of discovery and analysis that could be intricately woven into hundreds of pages of strategy… many of which are null and void and completely useless when it comes to driving results. You could find it quite easy to be distracted by the bright lights and enthusiasm, but we want to highlight that they don’t necessarily increase revenue.
The best route forward is the no BS route that offers you exactly what you pay for: straight up, no BS marketing.
But How Do You Tell The BS From The Real Deal?
That’s the ideal question and the answer lies in the results that are offered. Lets unpack two examples, the first of which was alluded to earlier in this post:
• Example 1: beautiful, elaborate and creative ideas, packed with months of research and discovery, brand analysis, core statements and even more ideas born for the limelight, magazines, newspaper or even the web and TV. Colourful, inventive, vibrant and eye-catching.
• Example 2: straightforward and simple online marketing principles translated directly from client goals that need to be met. Based on analysis of site optimisation, content marketing strategy and social media.
Before we carry on, let me say that these are very general! And in no way reflect how we see the world of marketing. But they are very common standards that we notice every day.
Example 1 follows more of a traditional marketing or advertising agency format. It’s all about the big idea and how that’s going to change the world. It might. And doing great work that wins Cannes Lion Awards is very important to some people… but what does it do for the brand? Does it promote the brand to stardom? At times. Does it increase revenue? Not necessarily. More importantly… it’s not easily measureable and the ideas fade into the background the moment the next big thing comes along.
Enter example 2 where you have a direct relationship between client’s goals and the work being done, without the spend being consumed by ideas or research that is not measurable. Client wants to increase revenue, so the marketing tactics being used are there to do exactly that. Simple plans are put in place to generate income for the client and these are measured analytically to ensure that they do.
Do You Want To Be Seen? Or Noticed?
The world of advertising is noisy and polluted with “big ideas” that are waiting to be seen in the small space that everyone is fighting for. But there are those glimmering messages of value, waiting patiently to be noticed beside their extroverted counterparts… prepared for the click, the follow through and the conversion. Optimised for use and purpose. No fluff or loud and obnoxious statements… just the value proposition and illumination of the products and services that achieve this.
Don’t you think there’s more long-term value to be found in simple, measurable online marketing methods than elaborate ideas that might only offer you fifteen minutes of fame for fifteen times the price?