As the volume of mobile Internet usage continues to grow and the number of smartphone and tablet users burgeons, more and more businesses like yours are refocusing their marketing strategies to take advantage of this viral, consumer-driven shift. According to Cisco’s Visual Networking Index, mobile data traffic expanded 81 percent in 2013. Additionally, the Internet solutions firm expects that the number of mobile devices will overtake the number of people in the world by the end of 2014. These eye-opening statistics indicate a movement with momentum. Already, Internet and television ad revenues are consistently coming in second to mobile advertising.
Keeping Pace with Customers on the Move
Catching up to your customers requires an agility unique to mobile advertising. Although consumers continue to shop online, most prefer to use a smartphone over a desktop computer. A mobile phone is portable and therefore more convenient. It is also quicker due to mobile optimized retail sites.
Many retailers are initiating their own apps to facilitate a seamless shopping experience for mobile customers. These types of apps benefit your business’s bottom line with:
• Instant feedback, reducing customer abandonment and building trust • Exclusive customer rewards, bringing users back more frequently • Social sharing options that boost brand recognition • Data gathering that captures key customer information, increasing future sales
Meanwhile, developers looking for new ways to cash in on apps are selling mobile advertising space, opening a direct line from businesses like yours to a receptive yet habitually elusive market. Mobile apps are rapidly surpassing online banners and popups as the most advantageous advertising venues for businesses of all sizes.
The trend toward mobility has revised the rules of marketing, making standard Internet advertising strategies passé. Insistent Internet popups are unacceptable in the mobile arena, as are persistently repetitive television-style spots. Your pitch must be especially fresh to make it in this new marketing frontier.
Agile Advertising for a Mobile Society
As mobile advertising continues to leave other media mainstays in the dust, ever-quicker connectivity makes visual impact all the more vital. Your mobile ad must make a vivid and immediate impact. With the world at their fingertips, mobile users are sophisticated and savvy. They are tough customers. To truly succeed in making mobile Internet usage your direct marketing mainline, you have to cultivate an innovative, attention-grabbing and vibrant marketing plan.
South African Mobile Market Set for Take-off
Cisco predicts that in the upcoming years, African nations will lead the world in mobile data traffic growth with an annual increase of 70 percent. Your business can make ready to ride the oncoming mobile wave by having a well-designed website in place that translates fluently to a smaller screen. You can commission a proprietary app that streamlines the shopping experience for your mobile customers and retains them with rewards. By partnering with local online marketing services, you can ensure that your business is well prepared to launch its big leap into a rapidly morphing mobile marketplace.