What kind of first impression does your business website give? Is it helping your business or hurting it? Good website design is something that no business can do without, but why does it matter? Below are 5 benefits of quality website design for businesses:
1. Keep Visitors on Your Site
Getting people to visit your site is one thing; getting them to stick around long enough to become customers is another. If the quality of your website design is lacking, visitors are unlikely to stay put for too long. Poorly designed sites reflect poorly on the businesses that own them. It’s crucial to inspire confidence in those who visit your site, and professional website design for small business will get you there.
2. Improve Search Engine Visibility
Today’s best website design companies incorporate proven search engine optimisation techniques into the design process. Sites that are designed with the search engines in mind are much more likely to achieve prominent rankings. More importantly, they will become more visible to those who are searching for what they have to offer. In other words, quality website design increases the odds of the right people finding your site.
3. Increase Conversions
As a business owner, you’re probably familiar with the sales funnel, or conversion funnel, which is the process of going from a visitor to a prospect to an actual customer. Did you know that good website design can be done in a way that facilitates the conversion process? Your site will be designed to provide the right information at the right time. It will inspire confidence in those who visit it, and it will move them smoothly through the conversion funnel to increase sales and profitability.
4. Reduce Maintenance
Professionally designed sites are much easier to maintain than those that are cobbled together by amateurs. The code is clean and precise, and all of the design elements flow together perfectly. When maintenance is needed, it’s generally minimal. Having the same company perform occasional updates ensures that your site remains relevant and attractive for a long time to come.
5. Reach Mobile Users
Today’s best websites have responsive designs, which means that they are designed to render correctly on all devices. This is much more efficient and effective than creating a separate mobile friendly website. Whether your site is accessed on a PC, a smartphone, a tablet or some other device, it will look perfect. Mobile friendly websites are the way of the future, and you can have it right now by having your site professionally developed.
If you own a small to medium sized business in South Africa and want to engage in effective online marketing, the first step is having a first-rate website. Good website design is a worthwhile investment and one that is sure to pay off handsomely now and in the future. Check our web design page to learn more on the benefits of having a well-designed website.